The challenge of selling at the right price

Determining the right selling price is a crucial step when selling a property. Indeed, the selling price is often the determining factor in the decision of any potential buyer.

With privileged access to the Centris® system – a network exclusively reserved for brokers who are members of a real estate board – your real estate broker can evaluate the value of your property and perform a comparative market analysis based on properties comparable to yours that have recently been sold in your neighbourhood. The comparative market analysis is an indicator of the price that today’s buyers are willing to pay for a home comparable to yours, in a similar neighbourhood. It takes into account the features of your property, but also current real estate market conditions.

The right price to get off on the right foot

To sell without delay, it is very important to take the time to set a fair selling price from the start. Faced with a price that is too high, potential buyers may become discouraged, while those who can afford to buy your property will quickly realize that they can get better value elsewhere. Also, remember that a property that has been for sale for too long tends to lose value.

Selling on your own is a risky move. Without a thorough knowledge of the market, you could underestimate the value of your property and lose a considerable profit. With this in mind, a real estate broker is the best professional to help you get the most out of your real estate transaction.

Establishing the right price as soon as your property is put up for sale is to your advantage: you will be sure to attract a maximum number of potential buyers, and thus sell your property as quickly as possible.